East Dane Father’s Day Campaign
Creative Direction, Art Direction,
Graphic Design
Graphic Design
![](https://freight.cargo.site/t/original/i/4b8d1d45d98e14f7daac01f6d2881cdb995210a1eb0b16420a00c23a58d49700/LB_east_20150608_fathersday_slice1.jpg)
![](https://freight.cargo.site/t/original/i/2d57521fe888d5fd6fd691e4983e2390a68be1ff4e212bb81eb0aa6210552635/LB_east_20150608_fathersday_slice2.jpg)
![](https://freight.cargo.site/t/original/i/df82cb168ce4608b3fd05e3b506434c2511ea23b6ebc12591c052bb3f5edecda/LB_east_20150608_fathersday_slice3.jpg)
![](https://freight.cargo.site/t/original/i/df628a385606ddf3990ece79047bfbd9f390a890d674e513e0869836a063fa14/LB_east_20150608_fathersday_slice4.jpg)
![](https://freight.cargo.site/t/original/i/0ea7409d93dac9898c935703bdafe313c386a222a512fe02be38aca2b8098ac5/LB_east_20150608_fathersday_slice5.jpg)
![](https://freight.cargo.site/t/original/i/29aa39ddb81135a9db5d58e8db3c010f18f3fb900effdeeaeee807fb9bbd8716/LB_east_20150608_fathersday_slice6.jpg)
![](https://freight.cargo.site/t/original/i/8f551fa60f39e1c2dfe26598a4131d9bd7baa1cb3019326a121616026ccee3ac/LB_east_20150608_fathersday_slice7.jpg)
![](https://freight.cargo.site/t/original/i/2c6c604caceae6e79e4123c938ec58ab2fad5fc65adfa2c3ec89c546faf42219/LB_east_20150608_fathersday_slice8.jpg)
The idea behind this Father’s Day campaign (landing page) was simple: to depict the life of the East Dane dad, starting from his morning routine, following him to his office, and concluding with his wind-down routine.
East Dane did not have a Creative or Art Director at the time, so I had the privilege of bringing this project to life from beginning to end — from concepting, photo art direction, pre/post-production, and design.